A service design consultancy helping you create better experiences for customers, 'future-proof' your business, and apply a disciplined approach to innovation.
Human Centered Research
Design & Systems Thinking
Strategy
Foresight
Health Care Collaborations
Innovation
What is Human-Centred Design?
Human-centred design (HCD) is an approach to problem-solving that puts real people at the centre of the development process, enabling the creation of products and services that prioritize the needs, preferences, and behaviours of the end users. It places people at the centre of the design process. Customer-centricity lives here.
What is Design Thinking?
It is a mindset and systematic approach to complex problem solving and innovation that finds the intersectionality of desirability, feasibility, and viability to create maximum impact.
Leading author on strategy and former Dean of Rothman School of Management at U of T, Roger Martin describes design thinking as the ‘single biggest competitive advantage’, and cites that it is fundamental to strategy formulation.
What is a designer in business context?
With a Masters Degree in Strategic Foresight and Innovation, our lead applies evidence informed methods to show business how to gain a deeper understanding of customer needs, explore challenges through design thinking methods, design anticipatory solutions using foresight and lead innovation within your organization. We collaborate with industry, health care practitioners and patients to improve experiences, services and resources for value co-creation.
Client Reviews
"Sylvia has great strategic and tactical thinking. Very dynamic, energetic, and sees opportunities in every challenge. Very focused on customers' needs and satisfaction. Great execution of every project."
- Badia Boudaiffa,
Divisional Vice President, US Commercial Operations Abbott Diabetes Care
Our Clients
